There have been a lot of people who have posited that you should never put all of your eggs into one basket. And while they are obviously not talking about a literal basket of eggs, your investments have got to be something which you place carefully into a select group of different things which are not all likely to implode at the same point in a given economic cycle. And while a lot of the experts out there are going to talk about mutual funds, stocks, bonds, real estate and commodities, one of the best things that you are ever going to be able to invest in is the business you personally build.
A lot of folks are very scared to take the leap, and to invest the money that they worked so hard for and so religiously saved up into something that is most likely not going to work. As sad as it is, most businesses are just destined for failure from the very beginning. And as special as your business is inevitably going to seem to your eyes and heart, it is ultimately just as endangered as all of the other businesses which will be started this year… and that often won’t make it more than a year or two down the line from there.
What your business has over every other investment that you make in this world is that you have a great deal of control over it. If you have got the ability to hustle up clients, and can find out which ones are going to be your best clients over the long haul, you have got all of the tools that you could ever need to be extremely successful.